American businessman Richard Montañez, who alos writes books and gives motivational speeches was employed by Frito-Lay as a caretaker after quitting school, and he later rose to the position of executive in the organization.
While Frito-Lay and other employees contest his claim to have invented Flamin’ Hot Cheetos, Montañez is widely acknowledged for doing so. In addition to his earnings from books and speeches, Richard gets paid through his movie roles.
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Richard Montanez Net Worth
Currently, Richard Montañez holds a fairly prominent position at PepsiCo. He oversees Multicultural Sales and Marketing for Pepsi’s several North American divisions.
Additionally, he has previous experience working in a variety of firm departments. Richard Montañez’s estimated net worth at PepsiCo is approximately $15 million, even though we are unsure of his exact compensation.
What Is The Source of Income for Richard Montañez?
Richard Montañez was born into a modest family in Ontario, California, of Mexican-American parents. His family picked grapes in a vineyard.
His lack of wealth as a child inspired him to create opportunities for himself when none were offered. He disclosed that he initially began earning money by selling his mother’s tortillas for 25 cents in a tale told in his memoir.
This was the first time he had successfully turned a product into a viable company using his marketing talents. Montañez began working at the Rancho Cucamonga Frito-Lay plant in the late 1970s.
Having dropped out of school, he relied on his wife, Judy, to complete the application form due to his limited reading and writing skills.
He was hired as a caretaker and received $3.10 per hour. He became a machinist operator due to his quick promotion, hard work, and dedication.
He persisted in putting in more effort, which led to more promotions and a director-level job at PepsiCo. He was employed by the corporation in several divisions as the head of multicultural sales and marketing, in addition to working for other departments.
He gained notoriety in the late 2000s when he claimed to be the inventor of Flamin’ Hot Cheetos, bringing his tale of rising from poverty to prominence.
In his speeches and writings, he shares his experiences and how he overcame them, encouraging people to rise above and strive for what is rightfully theirs.
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About Richard Montanez Career
Richard Montañez has been claiming credit for creating the beloved Flamin’ Hot Cheetos on social media since the late 2000s. His account revealed that Frito-Lay wasn’t doing as well in the Hispanic market since none of their snacks were spicy.
At the same time, he was a caretaker at a Rancho Cucamonga, California, plant. Richard developed a spice blend and presented it to the company’s executives. His creation became popular, and the rest is history, as they say.
A movie called Flamin’ Hot has been made about it; it is based on Richard’s autobiography, A Boy, a Burrito, and a Cookie: From Janitor to Executive.
Richard Montanez Early Life
Richard Montañez, was born in Ontario, California, on August 24, 1956. He was raised in a camp for migrant laborers outside Los Angeles and left school early.
His parents, Juan and Gloria Montañez, were immigrants from Mexico and instilled in him the importance of perseverance and hard work.
Richard’s family migrated to other labor camps around California after the crop seasons. He gained experience working beside his parents in the fields, where he was taught the value of tenacity and ingenuity.
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